[Basically fake facilities take place in China?]
They have previously counterfeited, for example, Canada Goose. However it became very expensive, and also, even fake Canada Goose is not too popular – everyone there knows that this is a fake. Since Bask sells well, they've started counterfeiting us.
[That's why the sign "No Counterfeit" hangs at the entrance?]
That's how we fought against counterfeiting in the Russian Outdoor Group. We initiated its creation in 2005. Now it's quite huge, and it lists 15 major companies.You may probably remember, in '00's even verified stores could sell fake goods. So we "cleaned out" those. It was stipulated that if counterfeit products were found in the store, then every member of ROG stop cooperating with it. For the absence of counterfeit goods, the store was issued a sticker "No Counterfeit " – and, you know, this method worked.