NIKE x Skepta [Sneakerhead launch party]
NIKE x Skepta
[Sneakerhead launch party]
On Friday, September 14, the new Sneakerhead store on Nikolskaya street in Moscow hosted a presentation of the NIKE collection by the British grime artist Skepta.

This is the third full-fledged cooperation between the brand and the musician, which this time pays tribute to the culture of London parties, grime culture and such a popular VHS-visuals today. The collection includes Air Max Deluxe shoes, as well as a tracksuit.

The new store is a two-storey space, with the sales of exclusive and interesting releases on the top floor and loft space for various events on the bottom. The Sneakerhead team plans to use the new location for rare sneaker launches, parties and cultural events from the industry.

Our photo report from the event below.