Vexed Generation x BYRONESQUE [The reissue of cult models]
Vexed Generation x BYRONESQUE
[The reissue of cult models]
Introducing some of you for the first time this phenomenon in our 3rd print issue, that last year Adam Thorpe and Joe Hunter, the founders from Vexed Generation, announced the restart of the brand in an interview with DAZED (read at the link).
With the beginning of 2019, the brand began to take the first steps to this.
Together with BYRONESQUE Agency Vexed Generation reissued 13 of the loudest archival silhouettes of the brand.
PHOTOGRAPHY: REMEMBERYOUWEREMADETOBEUSED.
STYLING: PANOS YIAPANIS AT INTREPID.
MODELS: MARCUS STULTZ AND SHEA.
GROOMING: KIYOKO ODO AT BRYANT ARTISTS.
'You put up a camera, we'll put up a collar.' That was the loud cry of the Vexed Generation, one of the most influential and subversive brands of the 1990s. Launched as a reaction to increasing surveillance, air pollution and political dissatisfaction, the label created garments for activists, anarchists and anyone who wanted their clothes to offer protection from the urban environment.
In the process, it became the archetypal technical sportswear brand, influencing a generation of streetwear designers.

Like what you're hearing? Well, it's back.
To purchase and more view the collection on the official website Farfetch .


Source: Farfetch.