"The new GORE‑TEX® INFINIUM™ product brand will join the GORE‑TEX® brand offering consumers new product options. It could be a favorite pair of shoes that keep your feet comfortably warm and stylish through the winter; yet because the insulation is so thin they don't have the bulky insulation look consumers are accustomed to seeing. Or gloves that provide enhanced tactility, keep fingers warm in winter and let you use a smartphone without taking them off.
The introduction of the new GORE‑TEX® INFINIUM™ product brand marks a key milestone for Gore. Together with the existing GORE‑TEX® product brand consumers will find even more innovative products to pursue their outdoor passions whether they plan a Himalaya expedition or ride a bike to work. With this brand evolution we want to address new growth areas together with our brand partners and are well positioned for future opportunities."
– Christian Langer, Global Sales and Marketing Leader, Gore Fabrics Division.
GORE-TEX® INFINIUM™ products has a classic white diamond design-logo and will be available in selected retailers.
At the same time, the company will continue to produce innovative products in the waterproof-breathable category,
and the famous black diamond logo will also remain in service. The division of the company will work only with certain partners. Shoes GORE-TEX® INFINIUM™ THERMIUM will be in collaboration with Ecco and FRAU, and GORE-TEX gloves Stretch Gloves INFINIUM, together with The North Face. The jackets will be released in partnership with Mammut, Norrona, Montura, Acronym, Herno, Burton, Arc'teryx, Black Yak, K2, Kolon Sport, Montbell, Sita and, of course, Gore Wear.