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GORE‑TEX® INFINIUM™ [New product brand]
Starting from the autumn of 2018, GORE-TEX® will launch a full-scale production of a new product of the brand, which will expand the functionality of the already proven waterproof and breathable line.
GORE-TEX® INFINIUM™ is a brand new class of clothing, footwear and accessories. Products if GORE-TEX® INFINIUM™ as well as all GORE products are designed for active people who appreciate functionality. For the development of innovative technologies and as a result – the creation of products with unique characteristics, Gore uses the latest achievements of the "science of comfort", studying the reaction of the human body to various climatic factors.
GORE-TEX® INFINIUM™ Insulated Garments
– jackets with waterproof fabric and breathable lining;
GORE-TEX® INFINIUM™ THERMIUM™ footwear
– shoes with a thin layer of insulation that reacts to temperature changes;
GORE-TEX® INFINIUM™ Soft-Lined Shells
– apparel made of soft materials with waterproof membrane;
GORE-TEX® INFINIUM™ Stretch Gloves
– gloves that allow you to work with the touch screen in the cold.
– jackets with waterproof fabric and breathable lining;
GORE-TEX® INFINIUM™ THERMIUM™ footwear
– shoes with a thin layer of insulation that reacts to temperature changes;
GORE-TEX® INFINIUM™ Soft-Lined Shells
– apparel made of soft materials with waterproof membrane;
GORE-TEX® INFINIUM™ Stretch Gloves
– gloves that allow you to work with the touch screen in the cold.
"The new GORE‑TEX® INFINIUM™ product brand will join the GORE‑TEX® brand offering consumers new product options. It could be a favorite pair of shoes that keep your feet comfortably warm and stylish through the winter; yet because the insulation is so thin they don't have the bulky insulation look consumers are accustomed to seeing. Or gloves that provide enhanced tactility, keep fingers warm in winter and let you use a smartphone without taking them off.
The introduction of the new GORE‑TEX® INFINIUM™ product brand marks a key milestone for Gore. Together with the existing GORE‑TEX® product brand consumers will find even more innovative products to pursue their outdoor passions whether they plan a Himalaya expedition or ride a bike to work. With this brand evolution we want to address new growth areas together with our brand partners and are well positioned for future opportunities."
– Christian Langer, Global Sales and Marketing Leader, Gore Fabrics Division.
The introduction of the new GORE‑TEX® INFINIUM™ product brand marks a key milestone for Gore. Together with the existing GORE‑TEX® product brand consumers will find even more innovative products to pursue their outdoor passions whether they plan a Himalaya expedition or ride a bike to work. With this brand evolution we want to address new growth areas together with our brand partners and are well positioned for future opportunities."
– Christian Langer, Global Sales and Marketing Leader, Gore Fabrics Division.
GORE-TEX® INFINIUM™ products has a classic white diamond design-logo and will be available in selected retailers. At the same time, the company will continue to produce innovative products in the waterproof-breathable category, and the famous black diamond logo will also remain in service. The division of the company will work only with certain partners. Shoes GORE-TEX® INFINIUM™ THERMIUM will be in collaboration with Ecco and FRAU, and GORE-TEX gloves Stretch Gloves INFINIUM, together with The North Face. The jackets will be released in partnership with Mammut, Norrona, Montura, Acronym, Herno, Burton, Arc'teryx, Black Yak, K2, Kolon Sport, Montbell, Sita and, of course, Gore Wear.
About GORE :
W. L. Gore & Associates is a global materials science company dedicated to transforming industries and improving lives. Since 1958, Gore has solved complex technical challenges in demanding environments — from outer space to the world's highest peaks to the inner workings of the human body. With approximately 9,500 Associates and a strong, team-oriented culture, Gore generates annual revenues that exceed $3 billion.
W. L. Gore & Associates is a global materials science company dedicated to transforming industries and improving lives. Since 1958, Gore has solved complex technical challenges in demanding environments — from outer space to the world's highest peaks to the inner workings of the human body. With approximately 9,500 Associates and a strong, team-oriented culture, Gore generates annual revenues that exceed $3 billion.
In summing up we can say that the main manufacturer of goods, featuring the strong characteristics of quality, durability, water resistance, breathability and wind protection [in one word – external indicators], devoted all their energy and innovations on the inner side of the product – comfort, fit and function in movement. It is very gratifying that such large-scale companies do not stop there, even when they produce revolutionary products. They transform, improve and continue to expand their borders, exploring and conquering new heights. This is a significant example and motivational factor for young brands.
Source : GORE, ISPO.
Source : GORE, ISPO.
