HAGLÖFS THE V SERIES RAW ANORAK
[Review of the jacket and new material]
HAGLÖFS THE V SERIES RAW ANORAK
[Review of the jacket and new material]
Haglöfs launches the V series Raw Anorak – an outdoor jacket that blends futuristic material innovation with cutting-edge design. It's an extremely durable and sustainable outdoor shell jacket, and the second product in Haglöfs V series concept.
Since it was founded in 1914, Haglöfs has become renowned for using cutting-edge innovation and technology to make premium outdoor gear. To push the company's boundaries even further, the stand-alone product concept V series - showcasing the cutting-edge innovation that's a part of Haglöfs' DNA – was launched in 2017.
Now, Haglöfs proudly presents the V series Raw Anorak, a fully taped, undyed and fluorocarbon-free (the material of modern fishing lines, very slowly decomposes, and in order for the ecosystem to fully recover from the influence of fluorocarbon will take not one hundred years) three- layer anorak, built with Haglöfs' own PROOF™ material technology for full water- and windproofing in tough outdoor environments. It was developed from a distinct set of ideas that included forward-thinking innovation, simplicity, durability, protection and sustainability.
Jenny Kjellbom, Senior Designer at Haglöfs, explains:

"With the V series Raw Anorak, we set the bar high, pushed the limits and aimed for the most futuristic, long-lasting and high-performance product ever made. That's why it's made from a recycled nylon fabric and held together by VectranTM, a thread used in cables for deep-sea explorations. Pretty amazing, not least when you realize that this will help the anorak last for decades.

This anorak is truly different from a traditional outdoor jacket. Except for the color. The material has been left its original shade of white – because by skipping the dyeing process we saved an incredible amount of water. "


V series Raw Anorak – key features:

● Fabric: three-layer, non-dyed, PROOF™ ECO fabric. 94% Recycled Polyamide, 6% Vectran ripstop with PU membrane and tricot backer;

● 149g/m2 hydrostatic head: >20,000 mm; moisture permeability (inverted cup): >10,000g/m2/24h;

● Vectran reinforced ripstop construction and recycled polyamide for extraordinary strength;

● Fluorocarbon-free DWR treated surfaces to help repel water and dirt.


The V series Raw Anorak launched in a limited edition on November 15th. It will be available at Haglöfs own stores and online, as well as through selected retailers – including Très Bien (Malmö), Slam Jam (Milan), Firmament (Berlin) and Norse Store (Copenhagen).
Estimated retail price: 750€.

Also, we share with you some additional photos of anorak, passed field tests from our friends from Proper Magazine during their recent trip to Swedish Lapland and Treehotel Resort.