Our magazine begins its story in September 2015. In eponymous Russian social media community, a small team of enthusiasts looking for and sharing some exclusive content about the technologies in clothing, its production and related materials. The reason for this was a significant lack of relative information on social networks, where in addition to techwear-fit images there was no explanatory and detailed information about the clothes.
At some point to the end of 2015 we decided to try print issues. The first issue was a 20-page lookbook with some pictures, graphics experiments of our designer, several translated articles and designer's interviews. This issue was a test and it gave us an understanding of our audience's readiness for new information, and the feedback we got served as an incentive for our further work.
After a small print run sold out, we started working on the second issue, which was 50% author's content, in the form of our own articles and the first interview with the foreign brand ArkAir. The issue was released in Spring 2016 and consisted of 84 pages, with an increased circulation and dedicated promo pages from our colleagues.
Having analysed the interest of the audience and determined the interest we started working on our third magazine issue, having great ambitions to further warm up the interest to our industry. The third issue was released to the Fall of 2016 and consisted of 136 pages with 100% author's content and was sold in 4 retail spaces in Moscow and several other location in the regions, including St. Petersburg and Rostov-on-Don. We interviewed designers from NikeLab, Bagjack, AOKU, several graphic and street-art artists, and also wrote several research and review articles.
2017 was the year of the error analysis and determining our current project goals. By the end of the year, we launched the new website, gathered a team of authors-editors and began to prepare the ground for the launch of 4th issue. After some fundamental changes in the structure and project concept at that beginning of 2018, we announced the work on our 4th printed issue and that we were ready to present it not only in Russian market, but also on the global level.
2018 was also a year of fundamental changes of project. We launched a new website, released 4-th printed issue and decided to work as a media production team at the global level. Our new project concept was expanded from exploring "techwear" subculture to the "We explore apparel". Since that year we create a huge range of author content about our industry in different format: text, photo, video, graphic and audio. From small brands promotion to editorials for NIKE.
Since 2018 we informally founded TECHUNTER Media.
Since 2018 we informally founded TECHUNTER Media.
In 2019 we defined our area of work more specific: "We explore performance apparel". This year was the most important and most successful year for us. From our own art-installation at the ISPO exhibition and first foreign team tour to the new 5-th issue release, offline presentation and first product collaboration.
We described this excellent year more detailed with all links here.
We described this excellent year more detailed with all links here.
"We explore performance apparel.
Our main function is to transfer high-quality information about modern clothing: its structure, production methods, technologies, culture, as well as to tell about people behind its design. Our goal is to raise the overall level of domestic/global production and public awareness of the nearest architectural human space – clothing.
We are an independent print and virtual publication. We reserve the right to choose the information that, in our opinion, deserves to be in the general assimilation flow. At the same time, we do not declare ourselves to be the only and true source of information, but we grant you the right to see for yourself."
– TECHUNTER team.
Our main function is to transfer high-quality information about modern clothing: its structure, production methods, technologies, culture, as well as to tell about people behind its design. Our goal is to raise the overall level of domestic/global production and public awareness of the nearest architectural human space – clothing.
We are an independent print and virtual publication. We reserve the right to choose the information that, in our opinion, deserves to be in the general assimilation flow. At the same time, we do not declare ourselves to be the only and true source of information, but we grant you the right to see for yourself."
– TECHUNTER team.
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