Chamonix for us is a place that we always want to return to. Mountains, runners, valleys, cyclists, trails, climbers, technical equipment, croissants, paragliders, and much more – the city has become a hub for the global outdoor community. At the end of every summer, during the last week of August, this city turns into Coachella for trail runners from all over the world.

What is even more exciting for us and you is that this place is like a capital of the world for technical gear. The city is littered with shops of outdoor and sports equipment. Most brands you know have their retail spaces here, and at the end of August for the main annual trail running race, brands exhibit their new products at the local expo, do various activations with athletes and much more.

In this photo report, we will try to share all of the cool gear that we managed to spot on the streets of Chamonix, on athletes during the race, at the local expo and at the Norda compound. Don't forget a cooler for this heat!