Dear friends, in this series we introduce you to the materials and participants of our new digital issue. To cover "the fusion of modern outdoor and fashion" concept of the issue, we tried to approach the topic objectively and learned opinions from different industry clusters: brands, designers, media, retail, education, materials manufacturers, influencers, and innovators. Retailers are always considered as the closest to the customer. So we talked with our friend Jonathan White, the founder of the Munich-based DERU Store, about how he came to the concept of fashion-outdoor, the appearance of women's lines in functional and stylish clothing, as well as the future of retail business in the current reality.

Check the article preview below and read the full article in TECHUNTER 06 ONLINE issue at the link.






Q: Alexander Zabelin [TECHUNTER, editor-in-chief].
A: Jonathan White [DERU store, founder].
Photo: DERU store archive.