[SNOW PEAK article]
Dear friends, in this series we introduce you to the materials and participants of our new digital issue. To cover "the fusion of modern outdoor and fashion" concept of the issue, we tried to approach the topic objectively and learned opinions from different industry clusters: brands, designers, media, retail, education, materials manufacturers, influencers, and innovators. Our cover of the issue and its main material is an interview with the Japanese and American Snow Peak
teams, in which we learned about the brand's fashion-outdoor philosophy, their main concepts "Noasobi" and "Takibi", as well as how the company is experiencing the current realities.
Check the article preview below and read the full article in TECHUNTER 06 ONLINE issue at the link.

Article: Brandon Scott Herrell.
Comments: Snow Peak Japan / USA.
Photo: Snow Peak.