Circle Sportswear SuperNatural Runner Launch by TECHUNTER

Last weekend during Paris Fashion Week we presented a new & conscious chapter in running industry: SuperNatural Runner by Circle Sportswear, together with The Woolmark Company.
The SuperNatural Runner defies the norms of the running world and is 75% bio-based, with components made with natural materials like wool, wood and castor beans - for the first time ever in running footwear. Made in Europe, it’s lightweight, thermoregulating and dynamic. Be it your daily runs or races, it pushes you to go further, and once it is worn out – send it back for optimal recycling.

We've celebrated the release with our friends and guests, sharing & showing the knowledgeable insights on these innovative shoes over the course of the evening party and morning run. Thanks everyone for joining us!

See our reportage from these activations below.
To know more about the shoes - head over to Circle's Sportswear website and join the waiting list. The shoes will be available from August 2024.

We can't wait to share with you more about this innovation in the nearest future.

Till then check out other articles via the links below.
Made by TECHUNTER Magazine.
Retail design & production: TECHUNTER Media.
Creative direction, photography: Ivan Dzhatiev [THM].
Graphic design: Daniil Ivanov.
PR & assistance: Spencer Morris [THM].
Producer, words, layout: Alexander Zabelin [THM].
Special thanks to Budweiser for drinks, MYN for music & Aesop for fragrance.