In August 2022, we found ourselves in Chamonix. At this time of the year, Chamonix turns into a Coachella for trail running - athletes from all over the world gather at the foot of Mont Blanc to run one of the ultra distances on the slopes of the Alps.

We were lucky to be in this place once more, together with the incredible people from Norda Fam. Everyone there is obsessed with the love of ultra-distance running, and each of them has their own unique story. So we asked them to share these stories, tips on preparing for the race, their favorite equipment, and most importantly: What do they run for?

Meet Jason Schlarb – father, adventurer, coach, race director and one of the world's most decorated distance mountain runners [winning the Hardrock 100 (2016), Run Rabbit Run 100 (2013 & 2015), as well as finishing as the top American in the Ultra Trail du Mont Blanc (4th place, 2014)].