Dear Reader,

We are thrilled to present TECHUNTER 07 ONLINE – our second digital issue. Overcoming numerous challenges and restrictions in 2021 to bring this project to life was no easy feat, but we pushed through, and proud to share the result of our work with you.

The theme of TECHUNTER 07 ONLINE:
"FUNCTIONAL WOMENSWEAR"

We chose this theme after noticing a rising trend of outdoor and functional clothing brands launching dedicated performance womenswear collections. As we delved deeper, we realized there was much more to explore – the origins of this movement, its current state, and where it's headed.

To gain insight, we reached out to industry professionals, creatives, and business leaders – brands, designers, and projects – to share their perspectives on the theme, the challenges they face, and their vision for the future of functional womenswear. Alongside these expert opinions, we have also prepared our own in-depth articles, analyzing and discussing this evolving trend.

Featured participants:

• Eva Karlsson (HOUDINI Sportswear, CEO)
• Dr. Jeanette Friedrich (ISPO Group, Global Director)
• Mihoko Mori (and wander, Designer)
• Suzanne Oude Hengel (Knit Researcher)
• Functional Clothing Lab
• Not For Archiving
• HOLDEN
• CRAGHOPPERS

As with our previous issue, TECHUNTER 07 ONLINE is built on our website and optimized for all devices, including computers, tablets, and smartphones. Access is granted through a personal user account upon payment, ensuring both the security of your personal data and the protection of our content.

Upon payment, you'll get a file with a link to registrer into your personal account.

Any issues, or bugs? Please let us know at info@techuntermagazine.com

Thank you for your support and for being part of our journey!

Cover production – TECHUNTER Media
Photography & Direction: Ivan Dzhatiev [THM]
Producer: Alex Zabelin [THM]
Model: Ksenia Sharapova
Assistance: Nikita Osaulenko [THM]
Layout: Grigory Gatenyan [THM]
Graphic Design: Ruslan Yalilov [THM]