GR10K embodies a unique fusion of fashion, functionality, and artistic expression, drawing heavily from its origins in military, workwear, and uniform production. The brand reinterprets these utilitarian roots through a bold, experimental lens, transforming industrial design principles into a platform for creativity. Based in Busto Arsizio, a quiet town near Milan, GR10K thrives on juxtaposition—balancing the structured precision of its heritage with a chaotic, avant-garde philosophy that challenges traditional fashion boundaries. This ethos reflects a deep engagement with the aesthetics and ethics of workwear, as well as a commitment to exploring how clothing intersects with culture and identity. During our visit co-creative director Luigi Alberto Cippini shared insights into the brand’s collaborative approach, emphasizing how GR10K’s designs push the limits of utilitarian function while embodying a thoughtful, philosophical perspective on the role of clothing in modern life.

Answers: Luigi Alberto Cippini.
Questions, Direction and words: Spencer Morris.
Questions, Images: Ivan Dzhatiev.
Production: TECHUNTER Media.