We kept saying how running is booming these days. And that’s really true.

But it’s also important to understand why this happened. Running as an activity has been growing for decades, but what truly shaped its peak now is the culture and communities built around it.

And one of the biggest and most original forces behind that movement is SATISFY, with its unmistakable vibe and approach.

What started in 2015 by Brice Partouche as a small running collection with an experimental and emotional approach to design – first shown at Paris Fashion Week, where people didn’t quite get the point – has now become a global phenomenon. A decade later, the Paris-based brand counts around 60 people shaping and leading running culture worldwide. From hacking technical performance wear with creative attitude to building one of the strongest running communities out there, SATISFY constantly evolves, bringing new ideas, products, and even its own footwear line to the market. Isn’t that already a success story for ten years?

But things are just getting started, as they say. So we landed in Chamonix-Mont-Blanc for UTMB 2025 to spend time with the team, celebrate the 10th anniversary, and speak with Brice Partouche, Jean-Marc Djian, and Tommy Hubert about the journey so far – the challenges, growth, and what it really means to stay Satisfied.

See more insights below with imagery by Alexander Zabelin.