[NORDA 001]
[NORDA 001]
We were always fascinated by the beauty of different textiles. When you see such a detailed picture of the structure of some amazing fabric, you can definitely understand the whole world of exploration and development behind its creation. And you are just mesmerized by the beauty of it. So we started our THM MACROSHOTS editorial series, where we explore the complexity, depth, and beauty of different fabrics, textiles, materials, and hardware through the macro lens.

Our new macro-editorial exploring the details of the NORDA 001 – first seamless trail running shoes made of Dyneema. NORDA is a Canadian brand specializing in the production of highly functional sports shoes.

Their debut "001" model claims to be the world's first seamless shoes for trail running made of Dyneema – one of the most durable and lightweight fibrous materials in the world. The fibers used in these sneakers are the latest generation of the material and are created on a 100% biological basis, thanks to the close cooperation of the brand with the Dyneema parent company – DSM. The material is integrated even into the laces. The top of the sneakers is also complemented with reflective elements.
The sole of these sneakers is made in collaboration with Vibram and inspired by the Canadian Shield – the largest and strongest Precambrian rock formation on Earth. The sole of the model depicts the island of Montreal and the surrounding topography, and the design itself provides maximum grip from the front, back and sides. In addition to the outstanding upper of the shoes, the perfect grip is the main positive feedback on the model from professional athletes.

The 001 model is a breakthrough product in terms of performance and sustainabilty, and will definitely be able to bite it's way to the Olympus of trail-running market. 001 in black and white colors, as well as in collaboration with the Ciele Athletics brand and the Ray Zahab athlete are available from today on the NORDA's website.

Here is our new THM Macroshot editorial, exploring this amazing shoes.
Produced by TECHUNTER Media.
Ph: Ivan Dzhatiev [THM].

Made with the support of our technical partner FUJIFILM Russia.
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