We can be picky, and the good thing is that we can go really deep into the market and the stores, because if you have Bshop stores over here, and Tomorrowland over here, they have no problems with each other – BAGJACK collections in both stores are totally different.
The buyer can say that they need more leather products, because they have this kind of a selection, and they need bags made with leather, but functional, and high-quality.
Oh, here, you know why we call it a Sniper bag? I saw this on a military guy. He came and brought a version of this silhouette, but in a soft shell. At the time we had a request from a company to make a collection for ladies, so I see this hand muff for snipers in softshell, and I think – wow, this looks so cool, and if we morph this a little bit, then we have a really nice lady handbag, which they can warm their fingers in as well.
We modified the silhouette, gave it the divided space inside, and had a zipper going at an angle. This way we have a bigger entry into the bag. That is what makes a lot of…
Yes, and thinking. Just to understand how I would use this bag before I make it. And then the rest of the details come after we make the bag, then we use it, and then we give it the next evolutionary step. Most companies and designers don't have this luxury.