Running has become a global sensation, embraced as a pathway to fitness, personal growth, and community connection. This surge aligns with the rise of healthier lifestyles, with people finding motivation in competition, peace in solo runs, or camaraderie in group runs. To explore the intersection of running and innovation, we spoke with Tim Soar, founder of SOAR Running in London, who shared insights on blending fashion with function, experimenting with fabrics and technologies, and redefining the artistry of this ever-evolving sport.

Answers: Tim Soar [SOAR, Founder & Designer].
Questions: Alexander Zabelin [TH, Chief Editor].
Images: Liam Furneaux [advanced.rock].
Assistance: Spencer Morris.