What is the most useful and minimalistic everyday product you need? Knife or pen or carabiner or field notepad? The James Brand produce it all on a high quality level with modern, minimal look and with scrupulous attention to details. Mike Hoefer, The James Brand CEO, at the BORDERLANDS by VANISH and ISPO told us about why their products are unique.

Produced by TECHUNTER Media.

Q: Re.Configured.
A: Mike Hoefer, The James Brand, CEO.
Video: Timur Caxar.
Graphics: Ruslan Yalilov.