THM MULTI-MACRO EDITORIAL N2
[WINTER 2024]
What makes us super excited when exploring functional apparel is the variety, complexity and the beauty of functional fabrics, textiles, materials and hardware. Seeing a detailed fabric structure that closely gives us a special delight – understanding the whole world of exploration and development behind the material made by the most passionate engineers and innovators of the industry.

Thus, we created the THM MACROSHOTS Editorial series to explore all of this through a macro lens and share our findings with you.

This time around we present THM MULTI-MACRO Editorial, a new format for our series to explore even more examples of functional excellence combined into a single publication, reviewing it all here for your ease and accessibility.

Without further ado, let’s dive deep into our world of MACROSHOTS.
HERSCHEL
OUTDOOR
EQUIPMENT
Herschel Supply debuts in outdoor performance with Herschel Outdoor Equipment™, blending alpine-inspired design with modern functionality for travel and exploration. The All Season range offers ten versatile styles made from 100% recycled, double-ripstop fabric that’s water-repellent, wind-resistant, and built to handle rugged terrain. With features like tear-resistant bases and modular systems for effortless hauling, these bags redefine year-round adaptability.

The All Season Duffle (41L) and Hybrid Roller Bag (41L) are engineered to work seamlessly together, redefining convenience for travelers. Both feature Herschel’s modular connection system, allowing the duffle to securely attach to the Hybrid Roller or Snow Roller for one-handed mobility. Constructed from All Season fabric made with 100% recycled polyester, these bags are tough yet lightweight, with tear-resistant bases and abrasion-resistant details designed for rugged conditions.

The All Season Duffle doubles as a versatile companion, offering backpack functionality with removable straps, gear-friendly daisy chain webbing, and EVA-padded handles. Meanwhile, the Hybrid Roller boasts a carry-on-friendly design, a retractable multi-stage trolley handle, and smooth all-terrain wheels. Both include reflective detailing, YKK zippers with slip-resistant pull tabs, and internal storage solutions for smart organization, ensuring every journey is as efficient as it is stylish.
LI-NING
SHADOW 2
The Li-Ning Shadow 2 redefines premium running shoes with a striking blend of cutting-edge technology and sleek design, making it the ultimate choice for professional runners and racers. Featuring Li-Ning Boom™ cushioning and Boom Fiber uppers, this shoe ensures unparalleled rebound, durability, and lightweight comfort. A full-length carbon-fiber plate enhances propulsion, while the Ground Control Unit (GCU) outsole delivers superior grip and endurance on various terrains. Designed for breathability and a precision fit with the BOA system, the Shadow 2 offers both functionality and style for peak performance.

What sets the Shadow 2 apart is its meticulous design aimed at optimizing athletic performance. From its anti-slip sole and enlarged hollow span for added flexibility to its 3M reflective detailing for visibility, every element caters to advancing runners. This innovative sneaker combines cutting-edge materials like Phylon foam and robust textile uppers with a modern silhouette, ensuring that every step is supported, comfortable, and stable.
MASSIMO OSTI STUDIO
CHAPTER 02
PLOUGH JACKET
Massimo Osti Studio Chapter 02 introduces a new chapter in fabric innovation, blending Jacquard techniques with industrial-inspired 3D detailing. This collection, crafted from ECONYL® regenerated nylon, is garment-dyed and anti-drop treated, showcasing a fusion of sustainability and cutting-edge design. Developed in collaboration with Limonta | 1893, this collection features fabrics woven using advanced Jacquard looms, allowing for intricate patterns woven directly into the fabric itself, all without additional stitching.

The standout piece, the Plough Jacket, utilizes the same Jacquard technique and is built with minimal stitching for a sleek, seamless look. The 3D pockets, inspired by airbag manufacturing, are integrated directly into the fabric, enhancing both functionality and style. With a full hidden snap button closure, classic collar, raglan sleeves, and adjustable cuffs, this jacket combines practicality with sophisticated design. Front and back pockets, along with an inner logo pocket, complete the look, while the detachable sleeve logo button adds a final touch of customization.
MISSION WORKSHOP
CONTROL EPX PACK
The Control Pack refines the iconic Arkiv® line with a sleek and versatile design that offers both top and front load access, ensuring quick entry to all areas. Designed for comfort and stability, the pack features a fully adjustable back harness with breathable materials and aluminum stays for a custom fit, while its streamlined Arkiv® rails with laser-cut Hypalon closures enhance usability and reduce weight.

Built for durability and functionality, the Control Pack includes a weatherproof external laptop compartment, a luggage handle pass-through, and a quick-access exterior pocket for essentials. The internal organizer keeps smaller items secure, while the Arkiv® system lets you customize capacity with modular accessories. Made in the USA with ECOPAK™ fabrics by Challenge, constructed from 100% recycled REPREVE® rPET fiber, the pack is fully weatherproof, resists UV damage, and maintains color and durability. YKK Aquaguard zippers and a Fidlock magnetic closure provide secure, easy access, making the Control Pack perfect for commuting, urban exploration, or long-distance travel.
OAKLEY
PLANTARIS
Inspired by the power of a frog's leg muscles, Oakley Plantaris sunglasses bring nature's ingenuity to the world of eyewear. Designed with non-slip temples and a removable nose bridge, these sunglasses deliver both performance and innovation.

The Plantaris features a unique design that draws from the organic structure of frog legs, with temples split into two parts resembling frog feet, finished with translucent silicone tips that subtly reveal a metallic core. The removable nose bridge adapts easily to fit your needs, while the Switchlock™ technology allows effortless lens swaps. Equipped with Prizm™ lenses, they enhance color and contrast for optimal visibility in all conditions. Combining innovative design with high-performance features, the Plantaris is the perfect accessory for urban adventurers.
CAMPER
ROKU
The Camper Roku Modular Trainer redefines sustainability with its innovative design, featuring six components that can be easily assembled, disassembled, repaired, and recycled, offering a modular approach to footwear. Designed with minimal environmental impact in mind, each part of the shoe is crafted from eco-friendly materials, including recycled polyester, an EVA footbed, and a XL EXTRALIGHT® Sustainable+ outsole made from EVA for enhanced durability and comfort. The trainer is sold fully assembled, but customers can easily learn how to disassemble and reassemble the shoe at home without the need for glue, encouraging greater consumer involvement in the shoe’s lifecycle.

Lead designer Eliška Horčíková emphasizes that the shoe’s design focuses on simplicity and functionality, using minimal parts that are easy to assemble yet durable. The six components are crafted to serve specific functions, like the robust outsole, the inner footbed made of EVA, and the upper that connects through elastic bands and overlong laces, all designed for easy disassembly, repair, and recycling. The modular design also allows for personalization, fostering a stronger emotional connection with the product, which encourages longer use. With the Take Back program, Camper ensures that the shoes can be responsibly recycled, reinforcing its commitment to circularity and sustainability.
This rounds up our second series of the THM Multi-Macro Editorials. Set to be a seasonal rubric with a rapid fire approach and featuring the latest and the most peculiar release from around the globe, we hope to continue bringing you all of the detailed goodness and most textured imagery. Let us know particular items you’d like us to explore throughout the series and check our other articles and relevant materials via the links below.
Made by TECHUNTER Magazine.
Production: TECHUNTER Media.

Ph, edit: Ivan Dzhatiev.
Assistance: Anastasiia Skudar, Egor Podvorniy, Filipp Dolidze.
Words, prod, layout: Alexander Zabelin [THM].