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THM MACROSHOTS N59
[Nothing New Apparel Line]
[Nothing New Apparel Line]
We were always fascinated by the beauty of different textiles. When you see such a detailed picture of a structure of some amazing fabric, you can definitely understand the whole world of exploration and development behind its creation. And you are just mesmerized by the beauty of it.
So we started our THM MACROSHOTS editorial series, where we explore the complexity, depth, and beauty of different fabrics, textiles, materials, and hardware through the macro lens.
So we started our THM MACROSHOTS editorial series, where we explore the complexity, depth, and beauty of different fabrics, textiles, materials, and hardware through the macro lens.
Founded in 2020, getting Time Magazine's prestigious “Best Inventions of 2022” award with their debut Phone (1), Nothing is here to make tech fun again – this time with their new direction: Nothing Apparel Line.
Through cuing-edge design and user interface innovation, the London-based company is creating an alternative ecosystem of tech products for the young and creative. Today we are whitnessing the global consumer technology company’s design philosophy transfered into textile realm, so we decided to explore this experiment in more detail via our macro lens.
THM MACROSHOTS N59
[Nothing New Apparel Line]
[Nothing New Apparel Line]
We were always fascinated by the beauty of different textiles. When you see such a detailed picture of a structure of some amazing fabric, you can definitely understand the whole world of exploration and development behind its creation. And you are just mesmerized by the beauty of it.
So we started our THM MACROSHOTS editorial series, where we explore the complexity, depth, and beauty of different fabrics, textiles, materials, and hardware through the macro lens.
So we started our THM MACROSHOTS editorial series, where we explore the complexity, depth, and beauty of different fabrics, textiles, materials, and hardware through the macro lens.
Founded in 2020, getting Time Magazine's prestigious “Best Inventions of 2022” award with their debut Phone (1), Nothing is here to make tech fun again – this time with their new direction: Nothing Apparel Line.
Through cuing-edge design and user interface innovation, the London-based company is creating an alternative ecosystem of tech products for the young and creative. Today we are whitnessing the global consumer technology company’s design philosophy transfered into textile realm, so we decided to explore this experiment in more detail via our macro lens.
Through cuing-edge design and user interface innovation, the London-based company is creating an alternative ecosystem of tech products for the young and creative. Today we are whitnessing the global consumer technology company’s design philosophy transfered into textile realm, so we decided to explore this experiment in more detail via our macro lens.
Conceived in collaboration with Swedish electronics manufacturer, Teenage Engineering, Nothing's Apparel focuses on wardrobe fundamentals of superior quality crafted to endure the trials of time, presenting a range of caps, lab coats, and more.
Influenced by Nothing’s innovative hardware, commitment to transparency, and unmistakable visual branding, Nothing's apparel is occupational wear the company anticipates consumers will choose to don once the tasks are completed.
Influenced by Nothing’s innovative hardware, commitment to transparency, and unmistakable visual branding, Nothing's apparel is occupational wear the company anticipates consumers will choose to don once the tasks are completed.
Their Lab Coat, presented here, is made of semi-transparent nylon, constructed to mimic the laboratory coats to defend from different failed experiments. To add more functionality to it you have plenty fo organizing options, including 2 chest pockets, 2 waist pockets, as well as a giant back pocket, all featuring YKK zips.
To support this launch Nothing debuted its clothing compilation at the distinguished retail exposition at Dover Street Market in London, hosting an exclusive preview of chosen pieces in an exhibition during Frieze London.
To support this launch Nothing debuted its clothing compilation at the distinguished retail exposition at Dover Street Market in London, hosting an exclusive preview of chosen pieces in an exhibition during Frieze London.
A broader selection of items will be presented through a succession of restricted releases online and at Nothing Shop Soho in London on 05/12/23 with lab coats, caps and even tracksuits on display. Nothing declares that there will be more to come, as they just started their experiments with apparel and we can't wait to see more!
Check our other articles and releases via the links below.
Check our other articles and releases via the links below.
Made by TECHUNTER Magazine.
Production: TECHUNTER Media.
Words, prod, edit, layout: Alex Zabelin [THM].
Ph, edit: Ivan Dzhatiev [THM].
Model, accessories: Maya Pro Design.
