We were always fascinated by the beauty of different textiles. When you see such detailed picture of the structure of some amazing fabric, you can definitely understand the whole world of exploration and development behind its creation. And you are just mesmerized by the beauty of it. So we started our THM MACROSHOTS editorial series, where we explore the complexity, depth and beauty of different fabrics, textiles, materials, and hardware through the macro lens.
Our new macro-editorial explores the details of On Running's Cloudrock Waterproof sneakers. High silhouette with its own membrane development from On, without chemical coating – the result is completely waterproof, but breathable sneakers. The patented CloudTec sole with shock-absorbing elements that resemble clouds, thanks to which the technology got its name. Ideal for trail running or hiking, they are also well suited for urban commuting in bad weather.
Here is our new THM Macroshot editorial, exploring these amazing shoes.