In August 2022, we found ourselves in Chamonix. At this time of the year, Chamonix turns into a Coachella for trail running - athletes from all over the world gather at the foot of Mont Blanc to run one of the ultra distances on the slopes of the Alps.

We were lucky to be in this place once more, together with the incredible people from Norda Fam. Everyone there is obsessed with the love of ultra-distance running, and each of them has their own unique story. So we asked them to share these stories, tips on preparing for the race, their favorite equipment, and most importantly: What do they run for?

Meet Ian Morgan – a full-time ultra-runner, and influencer, who ran a CCC course this year and has a great mind and body transformation story, which he also wrote a book about.