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TECHUNTER 2020 [results]
TECHUNTER 2020 [Results]
Techunters! Traditionally, we sum up the results for the project each year. 2020 was the year of challenges and really tested every project for strength in the whole world. From some it took, to others it gave. For many, this year is more of a negative than positive. And, for some, it has been both.
For us, the latter is more appropriate. We had to move most of our activities online, adapting to the new realities. Many projects have been frozen till better times in order to preserve our survival and budgets. Not all employees decided to go with us to the end. Nevertheless, we persevered. There are new ideas, projects and partners. Briefly below about the most important things for TECHUNTER in this difficult 2020.
NEW AUDIO CONTENT SERIES:
TECTALK PODCASTS
TECTALK PODCASTS
PODCASTS
We've launched our new audio content division: the TECTALK podcast series. In this format we communicate with various industry figures about technologies in clothing, design, responsible consumption and much more. Our team conducts full production in house from recording, to sound and cover design. After releasing 2 pilot series in Russian, we launched an English-language version and now 4 English-language podcasts are available for listening on most audio platforms. For more information, please follow the link below.
NEW VISUAL CONTENT SERIES:
THM MACROSHOTS
THM MACROSHOTS
EDITORIALS
By nature, every member of our team is a researcher and always wants to create. For a long time we thought about our own style of shooting editorials and at some point we found it. We are very attracted to technical research of materials and artistic visual presentation of content. So we combined these 2 parameters and created a new division of our editorials: THM Marcoshots. Using a macro setup, we scientifically explore the structure of interesting products and materials, trying to show its depth and beauty through an artistic, semi-cinematic prism. During this year, we have made 13 shoots, and there will be even more in the future. You can check out our work at the link below.
NEW VISUAL CONTENT SERIES:
THM MACROSHOTS
THM MACROSHOTS
EDITORIALS
By nature, every member of our team is a researcher and always wants to create. For a long time we thought about our own style of shooting editorials and at some point we found it. We are very attracted to technical research of materials and artistic visual presentation of content. So we combined these 2 parameters and created a new division of our editorials: THM Marcoshots. Using a macro setup, we scientifically explore the structure of interesting products and materials, trying to show its depth and beauty through an artistic, semi-cinematic prism. During this year, we have made 13 shoots, and there will be even more in the future. You can check out our work at the link below.
WE GAVE 2 OFFLINE LECTURES WITH
THE SPORT-MARAFON STORE
THE SPORT-MARAFON STORE
LECTURES
Despite the total restrictions for offline events, we managed to hold 2 lectures with the Moscow-based Sport-Marafon outdoor equipment store. Collecting analytics and a large layer of information for our new issue of the magazine, we decided to briefly share it with the audience of the store, as part of the outdoor / trail festival called SM Trail Fest 2020 and the Sport-Marafon Travel Club. In the lecture hall of the club, in addition to the lecture, we held a large discussion with an audience, which was recorded and now you can watch the full video with English-language subtitles on YouTube. Read more at the link below.
NEW MAGAZINE ISSUE:
TECHUNTER 06 ONLINE
TECHUNTER 06 ONLINE
MAGAZINE
Due to a number of limitations, our work on the printed issues of the magazine was a big doubt for everyone. Then we decided on a new step for us: to make a fully digital release. We have been preparing a new issue for 3 months and as in everything we do, we have tried to bring something new to the industry. The new issue of TECHUNTER 06 ONLINE is compiled on the basis of our website and has a new format of a digital magazine with interactive content and adaptation to any device. The theme of the new issue was the peak merger of the fashion and outdoor industries this year, and we tried to explore where the trend came from and what will happen next, focusing on the opinions of figures from different industry clusters. Read more about the content and implementation of the release at the link below.
NEW MAGAZINE ISSUE:
TECHUNTER 06 ONLINE
TECHUNTER 06 ONLINE
MAGAZINE
Due to a number of limitations, our work on the printed issues of the magazine was a big doubt for everyone. Then we decided on a new step for us: to make a fully digital release. We have been preparing a new issue for 3 months and as in everything we do, we have tried to bring something new to the industry. The new issue of TECHUNTER 06 ONLINE is compiled on the basis of our website and has a new format of a digital magazine with interactive content and adaptation to any device. The theme of the new issue was the peak merger of the fashion and outdoor industries this year, and we tried to explore where the trend came from and what will happen next, focusing on the opinions of figures from different industry clusters. Read more about the content and implementation of the release at the link below.
WE SMASHED THE 30K MARK
ON OUR IG PAGE
ON OUR IG PAGE
COMMUNITY
This fall we smashed the 30K subscribers mark and it is a great feedback for us. Our project has existed since 2015, and the IG page since 2018, so over these 3 years, slowly but surely, we have been gaining an audience of the most loyal subscribers. We do not use paid promotion on Instagram or Facebook, so we can safely say that our community of enthusiasts, exploring functional clothing has grown organically and are genuinely interested in this subject. Thank you for continuous support!
TECHUNTER AS PART OF JURY
ON ISPO AWARD 2021
ON ISPO AWARD 2021
EXPERTISE
A day of celebration of the industry we love. At the end of this year we were given the privilege to judge the apparel segment of the ISPO Awards. We are very excited to be among the industry veterans and give our take on such a big topic. A true honor for us to join with an amazing team of judges from all over the world and be able to take a peek at stunning innovations and some next-level products coming to the market next year. For the first time, the process was in an online format, where 27 jury members from 10 countries explored 250 new products from 5 industry segments. More info on the winners will be avalaible in next year!
TECHUNTER AS PART OF JURY
ON ISPO AWARD 2021
ON ISPO AWARD 2021
EXPERTISE
A day of celebration of the industry we love. At the end of this year we were given the privilege to judge the apparel segment of the ISPO Awards. We are very excited to be among the industry veterans and give our take on such a big topic. A true honor for us to join with an amazing team of judges from all over the world and be able to take a peek at stunning innovations and some next-level products coming to the market next year. For the first time, the process was in an online format, where 27 jury members from 10 countries explored 250 new products from 5 industry segments. More info on the winners will be avalaible in next year!
In addition, there is a large number of interviews, articles, reviews and much more, which you can find on our slightly updated website. We are still working on our new project TECSAURUS – the first database and educational platform for functional clothing – and will be ready to demonstrate its beta version at the beginning of the new year. We are planning more online and offline activities in 2021, and we hope that the new reality will give us more opportunities to work, but will not take away from what defines our project.
Big thanks to our partners, colleagues, co-enthusiasts and you, our dear reader and subscriber for continued support, trust and feedback.
Happy holidays to all of you and we wish you to never stop exploring the world.
See you in 2021.
– TECHUNTER Media team.
Happy holidays to all of you and we wish you to never stop exploring the world.
See you in 2021.
– TECHUNTER Media team.
