In 2021, we continued to develop our author's series of content, named THM Macroshots. In these reviews, we use specialized macro equipment and our author's vision, with which we explore materials and products, showing how complex and beautiful fabrics, materials, and product details can be at the same time. This year we have made 22 shoots for our friends and partners, including Descente, PUMA, Vollebak, Norda, Helly Hansen, LTEKS, Adidas Terrex, Merrell 1TRL, BYBORRE, ROA, Klattermusen, Mizuno, Reebok, and others. We have developed our own identity and visual style, and we continue to immerse ourselves in this direction, combining product research and this high-quality visual presentation. View more via the previews below or at the link.

Along with our author's series of macroshots, TECHUNTER Media production continues to evolve in the classic style of editorial materials. This year our main projects were works for PUMA x NEMEN, CCP, and TIMBERLAND GREENSTRIDE. From concept development to a remote location shoot, post-production, and online promotion – each material is accompanied by our author's narration or interviews with brand representatives, designers, and creatives. Check more via the links below.

Despite the ongoing restrictions, associated with the pandemic, we managed to visit 2 major summer events, documenting them in our photo reports. The first was the outdoor festival called Sport-Marafon Fest – the eponymous with the main organizer, a major Russian festival of outdoor activities, held in the Nikola-Lenivets Art Park in early June. Trailrunning, orienteering, MTB, camping, master classes, expo, concerts and lectures, including our very own, which was dedicated to the new digital issue of TECHUNTER 07 ONLINE magazine. At the end of summer, we were in the French Alps on the legendary UTMB [Ultra Trail du Mont-Blanc] trail-running race around the legendary mountain. Invited by On Running, we found ourselves in the mecca of trail running, supporting athletes throughout the route, and traveling across the valleys of France, Italy, and Switzerland together with our colleagues from Highsnobiety, Sneaker Freaker, Hiking Patrol, l.holl, 114.index, and advanced.rock. An unforgettable sensory experience and absolute pleasure of meeting new people in the most beautiful mountains of Europe. Check more via the links below.

Continuing to develop in an educational format, we, once again, collaborated with our friends from the Sport-Marafon store to give 2 lectures on the topic of our new digital issue TECHUNTER 07 ONLINE – "women's functional clothing". We presented the first one at the Sport-Marafon Fest in the outdoor lecture hall, and duplicated the second one in the lecture hall of the SM Travelers Club, inviting the author of the magazine – designer Ksenia Sofianatos [functional_clothing_lab] to share her thoughts and discuss the topic. The lecture is recorded and available online on our YouTube channel. Check more images from the lectures via the links below.

The important news of the past year for our media production is our technical partnership with FUJIFILM. Over the past few years, our media team has independently used its equipment to create content. Now we are glad to be friends of the company and represent the quality of their equipment through our work.

Our project has had the status of a magazine since 2015, thus we continue to release our publications, nowadays in a new digital format. The current issue of TECHUNTER 07 ONLINE is compiled on the basis of our main website. The theme of the new issue is "functional womenswear" – an unexplored, yet vast and fast-growing niche, that attracted our attention a couple years back. This year we plunged headlong into its analysis. Among the materials you will find interviews with Eva Karlsson [CEO and founder of Houdini Sportswear], Mihoko Mori [designer and founder of and wander], Suzanne Oude Hengel [Textile Museum technician, knit researcher], Dr. Jeanette Friedrich [global director of ISPO Group], HOLDEN, materials from invited authors [functional_clothing_lab] and Not For Archiving™, our analytical articles, author's surveys and much more. You can find out more details about the articles at the links below, and purchase the issue in our online store.