_J.L-A.L_ staged a spectacular show, with models weaving through a labyrinth of towering glass columns, embodying the brand’s vision of sculptural elegance and technical mastery. Captivated by the striking presentation, we made it a priority to see the collection up close at their showroom, lucky enough to get a personal tour by Jean-Luc himself.

The collection is a testament to the fusion of craftsmanship and innovation. This season, the brand places a strong emphasis on materials — carefully selected fabrics, intricate craftsmanship, color gradients, pleats, and knitwear — all with a renewed focus on natural textiles. The designs feel more refined and luxurious, leaning into a subtler, more understated aesthetic compared to previous collections. Notably, there’s a shift away from outdoor and activewear influences, signaling a new direction for the brand.

Animal skins take center stage — cow hair textures dark, lustrous blousons, shoes, and gloves, while laser-cut lamb shearling, flipped inside out, creates a bold interplay of textures. Outerwear pieces stand out with intricate gathering techniques or feature advanced down-filled constructions developed in collaboration with Goldwin. A key highlight is the Boa Fleece Brewed Protein jacket, a cutting-edge project created with Goldwin, Synflux, and Spider.

Further pushing the technical aesthetic, the brand’s collaboration with Hoka introduces performance-driven footwear, while Victoria Ohanyan’s artisanal accessories add a handcrafted, sculptural edge. Another standout is the three-layer jacket that mimics the texture of suiting wool, seamlessly merging formality with functionality. Complementing these technical outerwear pieces, Marzotto microwool shirts elevate the collection with their refined, lightweight construction, bridging luxury tailoring with performance fabric innovation.

OnlyPants: The black trousers, worn by Jasper Lee (_J.L-A.L_ brand manager – slides10-11), exemplify the brand’s meticulous approach to design. Rendered in a sleek black tone, they feature metallic accents along the front, a subtle yet defining signature. Structured seams contour the legs for a streamlined silhouette, while concealed back pockets preserve a minimalist aesthetic. Soft yet structured fabric enhances wearability, ensuring a balance of technical precision and refined elegance.

Check out the slides in the gallery and see more from our visit of _J.L-A.L_’s London-based design studio captured by Aintfussed for printed TECHUNTER 09 via the button below:

Goldwin’s innovations are instantly striking, showcased across their two-floor showroom — the main line displayed upstairs and Goldwin_0 housed below, where experimentation takes center stage. All the latest developments via the main line, including the lightest down jackets, new dyeing techniques, and fabrics, were brilliantly displayed in a separate room on the first floor. The space featured an eye-catching installation, with phones showcasing videos of the pieces in motion, highlighting their functionality and design.

Goldwin presented their new dope-dyeing process, involving two dye baths — first the main color, then black — which creates yarns with a unique, shadowy depth. In trail-running gear, a shimmering green jacket lined with Octa® fleece wicks away sweat efficiently, while their ski collection, designed for extreme cold like Japan’s Tateyama Mountains, features an inner metal coating to retain body heat.

Goldwin_0 takes innovation further, introducing inside-out jacket designs and insulated outerwear with detachable Primaloft Silver inserts for customizable warmth. The lab experiments with ultra-lightweight 7-denier GORE-TEX, 3D quilting structures, and refined details like packable hood trims, redefining technical wear with precision and versatility. The collection embraces a more casual feel this season, moving away from sportswear and outdoor influences. Natural materials take center stage, paired with relaxed, comfortable silhouettes that emphasize ease and wearability.

OnlyPants: The Wool Fleece Joggers from Goldwin_0 (slide 9-10) merge natural performance with refined utility. Crafted from a 69% wool, 31% polyester blend, they offer exceptional softness and durability. Tapered seams and adjustable cuffs ensure a tailored fit, balancing function with everyday comfort.

Check out the slides in the gallery and learn more about our LABROOM Berlin installation with latest Goldwin pieces via the button below:

We got a quick glimpse of the new SILO line in a separate dark room, exclusively shown to retailers and brand friends only. Led by Paul Ruffles (Merrell 1TRL brand director), this project experiments with the convergence of pinnacle tech, innovation, art, and culture, with the first Parisian store already set to open soon. The debut piece is the Endorphin Elite 2, the brand’s fastest shoe yet, featuring power foam and a carbon plate, offered in full-black and bronze/gold colorways. Meanwhile, the retro Grid X Ultra S blends mesh fabric, velcro straps, and a Vibram sole, designed for your next adventure. There were much more unique pieces that we can't show you yet, but be sure – we're very excited about this collection!

In the primary showroom, the main line was brilliantly presented, featuring lifestyle silhouettes that reflect the brand’s past, present, and future. Highlights included remastered Originals models, GORE-TEX and trail collections, and a preview of upcoming collaborations, showcasing the brand’s evolution and versatility.

We can’t wait to see SILO hitting exclusive retailers very soon.

PAG.NKW, a Lyon-based brand, began with mountaineering headwear and has since expanded through technological innovation. Their ultrasonic pulse sewing on technical fabrics enables flat assembly, ideal for base layers designed for extreme conditions. The Armure line exemplifies their commitment to merging performance-driven techniques with high-end wool and refined silhouettes. By bonding natural fibers or laminating them with waterproof membranes, PAG.NKW achieves the cleanest ultrasonic stitching on any fabric, regardless of fiber composition. The collection and installation were created in collaboration with Tomorrow Standard, further enhancing the brand’s forward-thinking approach to design. The base layer fabric is a collaborative development with 37.5. Meanwhile, Armure focused on creating an adhesive for laminated wool and seam tape, ensuring durable and long-lasting material bonding. Notably, Armure's designs were led by Arthur Lombardo, while the activewear line PAG was designed by Louise Porche.

We were particularly amazed by the quality of the new outerwear pieces, crafted by the small but highly skilled design team from Lyon. These pieces not only showcase cutting-edge technology but also reflect the brand’s dedication to exceptional craftsmanship and durability.

OnlyPants: The PAG.NKW trousers, available for both men and women, are made from the innovative AirGrid fabric — waterproof, odor-controlling, and stretchable. The women’s version features a tapered fit, enhancing elegance, while both styles incorporate 37.5 technology for temperature regulation, ensuring comfort, unrestricted functionality, and movement. An absolute must-have!

Portal presents itself as a gateway for those who thrive on movement – whether running or cycling or more. The brand, founded by four highly skilled and experienced personalities from the industry — Patrick Stangbye, Colin Meredith, John Roberts, and Barrie Bloor — delivers top-tier technical gear designed with performance in mind. A windshell crafted from 10-denier lightweight fabric and a packable down jacket made of recycled nylon reflect the brand’s commitment to sustainability and functionality. When selecting natural fibers, such as a merino-wool jersey, resistance to abrasion are key, ensuring that performance always comes first.

A special highlight of the collection is the cycling bibs, featuring Dyneema-reinforced panels and integrated pockets on the back, eliminating the need to wear a cycling aero jersey all the time. Merino-wool accessories, Dyneema inserts on bags and running belts, and more showcase the brand’s focus on combining performance with durability.

The brand’s graphic logo, "the splash," represents a course map inspired by Strava routes, reflecting the cyclical nature of any active person’s training, looping from their home. This logo further encapsulates Portal’s vision of connecting movement, performance, and the spirit of adventure.

A very promising project, which we are also excited to see on the shelves of selected retailers later this year.

Alongside his band career with Portal, Colin Meredith runs his eponymous label as a solo artist. With an impressive career that includes stints at JJJJound, NOAH NY, Reigning Champ, Arc'teryx, and Rapha, Colin brings a wealth of expertise to his designs. He applies his pattern-making skills to a style he describes as "contemporary utility wear." Gussets add an unexpected twist to a waxed blouson jacket, while the same patina-finished material gives relief to a waxed roll-top bag. His mastery of construction reaches its peak in a pair of pants, where overlapping pockets are crafted from DWR-treated, breathable stretch nylon, highlighting both function and style.

It will be interesting to see how the brand evolves, especially with Colin now able to bring his tech-driven ideas to life through Portal. This shift could open up new creative possibilities, allowing for greater exploration of innovative concepts and functionality within his personal brand.

OnlyPants: A standout piece from Colin’s newest collection is trousers with an array of pockets along the length (slides 5-6-7), seamlessly blending functionality with contemporary design. The adjustable silhouette enhances both movement and carry options, while the lining ensures durability.

Check out the slides in the gallery and learn more about his upcoming SS25 which we captured half of the year ago on PFW via the button below:

Initially founded as a footwear brand, Roa is now expanding more into apparel, highlighting womenswear with a bold collection at the intersection of fashion and outdoor performance. This new womenswear collection strikes with innovative styles, leading the way in feminine functional design. Standout pieces include a mohair zip-up cardigan, perfect for giving a thumbs-up even in alpine conditions, a fitted inside-out pintuck jacket, and flared ski pants — each pairing with their seasonal signature bicolor Mary Jane shoe with a Vibram sole. Roa’s collaborations further elevate the collection: teaming up with And Wander on their Cingino shoe in washed suede as well as plenty of accessories & apparel, and partnering with Wrangler to blend Roa’s contemporary shapes with the rugged denim expertise of the American jean specialist.

OnlyPants: The ROA's highlighted trousers (slide 12) are crafted from wool in a refined dark grey color. Featuring a straight cut and distinct knee seams, they offer both structure and flexibility. A built-in belt simplifies fit adjustment, while zippered pockets provide secure storage for essentials.

Check out the slides in the gallery and learn more about their upcoming SS25 which we captured half of the year ago on PFW via the button below:

Big news from Satisfy! They are introducing their first proprietary shoe, TheROCKER. Inspired by car tires and engineered for trail running, its prominent Vibram sole features multi-sized lugs for optimal traction. The PEBA foam balances energy return with cushioning, while design elements reference the brand’s established codes, from Rippy™ nylon fabric on the upper to a Mothtec-molded insole. We can’t show the shoes just yet, but be sure to follow our accounts as we unveil this loud release, planned for summer 2025!

In addition, Satisfy makes waves with its first womenswear collection, offering high-performance gear designed for cowgirls. The collection features pleated Justice™ tops, tie-dye techniques, and striking acid-green hues — perfectly blending style with performance.

OnlyPants: We couldn’t overlook the women’s half tights (slide 7), designed for elegant performance. Breathable, cooling, and fast-drying, this item offers superior moisture control. The perfect length enhances sophistication, while side and waistband pockets ensure practicality. Finally, constructed from Justice™ fabric, these half tights are what every woman has been waiting for!

Check out the slides in the gallery and learn more about the brand via our previous interview with Brice Partouche (Satisfy founder) from 2022 to reflect on what brand achieved for these years via the button below:

HAVEN continues to refine its contemporary wardrobe, fusing utility with comfort. It’s their first Parisian presence as a brand, and we highly congratulate the entire team on this milestone. They extend their partnership with GORE-TEX, using GORE-TEX Pro technology or Windstopper® fabric on blazer jackets. Their high-end, innovative lifestyle range is further enhanced by luxury Storm System® fabrics from Loro Piana, offering thermoregulation, softness, and water resistance. A standout from their collection is the collaboration with Nanga, featuring puffer jackets that combine functionality with style. February 7th also marks the launch of their latest collaboration with Asics, featuring Gel-Nimbus 10.1 sneakers, GORE-TEX Windstopper® jackets, and track pants — all in HAVEN’s signature slate grey/black palette.

OnlyPants: Our personal highlight within «OnlyPants» are these trousers crafted from Loro Piana’s Storm System fabric, that combine classic tailoring with technical performance (slide 12). Fully water resistant, this piece offers refined aesthetics without compromising functionality in a timeless silhouette.

Check out the slides in the gallery and learn more about their GORE-TEX collection which they introduced a year ago and we captured it in our MACROSHOTS series via the button below:

Omar Afridi is a London-based unisex brand founded by Japanese designers Hayate Ichimori and Jun Kikuta. Originally rebranded in the AW19/20 season and named after its founder, the brand explores the concept of "Primitive Mode," reflecting human aspiration and achievement. Blending diverse influences, Omar Afridi’s collections are driven by a deep exploration of craftsmanship and materials. Classic wardrobe staples — shirts, jackets, and denim — are reimagined with refined elegance and a subtle sense of playfulness. Thoughtfully designed to create harmony between wearer and garment, each piece is crafted from meticulously sourced fabrics from Europe and Japan, ensuring both quality and timeless appeal.

For AW25, the brand explores a refined palette of gradient browns, integrating experimental textiles such as a mesh fabric inspired by vintage car seats and washed flocked denim. Sourced from Japan and Italy, these materials are crafted in high-end factories, ensuring precision in both construction and finish. What stood out the most was their strong focus on materials and in-house textile development. Seeing the pieces in person, the quality and texture are far more striking — offering a completely different perception of the brand compared to viewing them through a screen.

OnlyPants: Omar Afridi redefines denim with these dark brown trousers (slides 6-7), crafted from washed flocked fabric for a distinct texture. A subtly curved silhouette and relaxed straight fit create a refined yet unconventional shape. Square open-back pockets add a structural element, balancing utility with design precision. The piece embodies Afridi’s signature fusion of experimental tailoring and material innovation.

Check out the slides in the gallery and see more of Omar Afridi's pieces in our latest editorial shot in Berlin via the button below:

Salomon hosted a full week of events and activations in their expansive showroom, featuring installations on the first floor and the latest collection upstairs.

On Wednesday, Scott Mellin, Salomon’s Chief Brand Officer, guided us through the main installation, tracing the brand’s evolution to its latest innovations. Highlights included the gravel collection, track spike shoes, and S/LAB Ultra Glide in Dust (desert running) and lifestyle versions, along with a new ski helmet and one-strap backpack. Scott revealed a key shift in Salomon’s approach: while Sportstyle and Performance lines remain separate in retail, every product will now merge style with innovation, eliminating compromise between aesthetics and function.

The showroom also featured GR10K’s Quest Low 2 installation, revisiting its campaign shot in a Tuscan marble cave. The display captured the shoes’ extreme durability, tested through a mud-soaked tug-of-war, reinforcing the collaboration’s rugged, utilitarian spirit.

Check out the slides in the gallery and see the first version of the S/LAB Ultra Glide installation we saw in Chamonix last year via the button below:

For the first time, SOAR made its official Parisian debut, unveiling its AW25 collection — a meticulously engineered range of running gear defined by signature rainbow gradients, new silhouettes and accessories. The launch also introduced SOAR’s collaboration with Altra Running, featuring performance-driven footwear and a full apparel kit, as well as titanium spectacles created in partnership with Cubitts.

A standout innovation in the collection is SOAR’s groundbreaking RHEON™ shorts. Developed from a NASA-originated super polymer refined over 15 years at Imperial College London, RHEON™ technology absorbs energy while dynamically supporting movement without compression. Applied as targeted strips across key muscle groups, the material enhances efficiency and endurance for an optimal run.

To celebrate this milestone, we proudly hosted a community event, bringing together runners and friends for an exclusive showcase, drinks, and DJ sets by Terry Sweet, Liam Furneaux, and SOAR founder Tim Soar himself — marking a new chapter for the brand in the heart of Paris.

Check out the slides in the gallery and see the photo-report from the event via the button below:

Sam Liepke takes a distinctly American approach to technical design and contemporary menswear, avoiding unnecessary complexity while prioritizing practicality. Rooted in his Minneapolis origins, his work draws from the rugged functionality required for the cold Midwest. Shapes are boxy, materials are natural rather than overly technical, and each piece balances minimalism with hidden intricacies. At first glance, his designs appear understated, but they reveal thoughtful details — like invisible chest pockets on a classic long coat or a zip that transforms a shirt into a looser silhouette.

His extensive collection of workwear and military garments serves as a key source of inspiration. His designs embody the lifestyle of his region, emphasizing a strong utilitarian approach — blending durable, time-tested materials with innovative technical solutions.

OnlyPants: Sam Liepke’s slim-flared trousers (slides 9-10) distill ’60s and ’70s nostalgia into a sharp, modern form. Cut low-rise and tight-fitting, they contour the body before subtly flaring at the hem. Engineered for versatility, these pants balance vintage aesthetics with contemporary functionality.

Check out the slides in the gallery and learn more about our LABROOM Berlin installation with Sam's latest pieces via the button below:

Experiencing FFFPOSTALSERVICE in person for the first time, we were immediately struck by the brand’s fusion of sci-fi aesthetics and aerodynamic precision. A self-proclaimed “never-ending sci-fi motion picture,” Jonathan Choe's FFFPOSTALSERVICE presents a utilitarian vision of a dystopian future.

Known for structured silhouettes and innovative fabric choices — such as Japanese ripstop wash and dye — FFFPOSTALSERVICE crafts garments that feel both futuristic and functional. This season, modular coats debut in a bold Tokyo Green colorway, marking a striking evolution in his outerwear. Looking ahead, he plans to introduce washed cow leather pieces, further refining durability and sophistication. His travel bags and accessories maintain a focus on movement, seamlessly blending style with purpose.

OnlyPants: Redefining modular design, FFFPOSTALSERVICE’s cotton trousers (slides 11-12) offer full-length zippers that adjust fit and form. Rear zips enhance adaptability, while a detachable skirt-short overlay transforms the silhouette. A dynamic interplay of structure and movement defines the design.

Merrell makes a striking entrance into our fashion week landscape, elevating its latest collection with luxury materials and a refined aesthetic. The AW25 lifestyle apparel and footwear collection looks especially promising, merging Merrell’s legacy and innovations with city-inspired silhouettes and materials, drawing influence from urban environments.

Our attention was completely taken by Paul Ruffles, the creative force behind the high-end 1TRL line — we mentioned his work behind Saucony’s SILO previously here. This season, 1TRL unveils pleated Moab 2 Slides, high-top Hydro Next Gen Boots with a unique stone-washed treatment, and fresh takes on the Moab Speed GORE-TEX. The trail-running collection expands with a brand-new silhouette, crafted with a Matrix upper and Vibram outsole, reinforcing Merrell’s commitment to technical innovation – the one we especially look forward to hitting retail shelves later this year.

Check out the slides in the gallery and see more how 1TRL Moab Speed has been grown from the previous edition, which we shot in our MACROSHOTS series back in 2021 via the button below:

Cayl, the Korean technical gear brand deeply inspired by nature, continues to expand beyond its core identity of shell jackets, offering a full range of outdoor-ready layers and an extensive selection of pants. Their use of advanced materials — Cordura®, Polartec Alpha™ lining, and Pertex® Quantum — ensures warmth and durability in changing conditions. This season, they’ve teamed up with a Korean bag brand on a three-layer jacket, a series of highly resistant bags, and a pair of pants featuring the tiniest fasteners you’ve ever seen. And speaking of collaborations, their previous partnership with New Balance may not be their last.

A fun highlight of the collection is Cayl’s signature winter footwear: down booties made with a Pertex membrane and down insulation, blending real technicality and home coziness.

OnlyPants: Cayl’s hiking trousers (slides 6-7) combine a Polartec interior with a Pertex exterior for optimal performance. Breathable and functional, they ensure comfort in various conditions. The full-length zippers allow for customizable ventilation, enhancing versatility on the move. Best ones to hit Hallasan mountain in 2025!

San San gear, a Korean brand known for its strong focus on technical design, draws inspiration from a rich selection of fabrics. With a solid presence in Seoul, the brand is set to open its second standalone store, offering a full range of its collection. Their AW25 collection presents a wealth of natural fabrics and fine details, incorporating special fabric treatments and design elements such as transparent down jackets, wholegarment knits, and built-in gloves. The upcoming membrane kit of jackets and pants, designed by Paris-based designer Maksim Kiliacci, features inside-out taped seams and is definitely worth your attention.

Killiaci explains: "One of the key inspirations for the collection was the Wayfinders of the Sherpa community and Tibetan culture. Elements of the region's lifestyle, traditional ornaments, and the script of Himalayan peoples are reflected in the collection’s details. For instance, the graphics on the pockets of the 3-layer jacket and pants were inspired by the calligraphy and writing systems of these cultures."

OnlyPants: A standout piece from the collection – another trousers crafted by Maksim Kiliacci (slides 3-4-5). Available in brown and dark navy, they integrate a concealed pocket that seamlessly blends into the silhouette, secured by a high-waisted belt loop and hidden side zipper. Once opened, this detail transforms the fit, allowing for movement and layering. Knee pleats add volume, while a reinforced hem refines the overall structure. Releasing later in 2025, these are on our bucket list for sure.

Sturla, a London-based label, breathes new life into remarkable deadstock fabrics. This season, they’ve unearthed sparkling flocked nylon and reflective wool flannel, incorporating them into their rounded shapes as main materials, linings, and details. The brand also excels in felting, an artisanal technique where they fade colors into soft, green wool clouds. This process demands hundreds of hours of careful manipulation to achieve the perfect balance of layers, based on the intended function of each product.

OnlyPants: Sturla reinterprets classic silhouettes through advanced materials and a refined technical approach. These trousers (slides 5-6) are crafted from flocked nylon, creating a shimmering, textured surface that shifts with the light. The streamlined, straight-cut design emphasizes clean lines, while a single back pocket introduces subtle functionality.

A true discovery at this PFW, Sturla stands out with its very unique approach, crafted by just two incredibly talented designers behind the brand.

In celebration of their 10th anniversary, District Vision invited us to a retrospective that highlighted their dedication to the art movement. The showroom installation showcased interesting pieces like nylon Frame body tooling, their first titanium frames prototype, and optical lenses, as well as a custom-built titanium bike from their recent Gravel shoot. The glasses room featured the PAF next chapter collaboration, along with new frames, updated colorways of old ones, and one peculiar piece — a pair of completely fabric-covered glasses, looking like mountain frames, but without a possibility to see anything (a possible prototype or perhaps just a joke).

Looking ahead, the brand has partnered with Massimo Osti Studio on a water-resistant jacket featuring backpack straps, marking a significant step forward in their ongoing design evolution. The jacket was part of an installation exploring the themes of Breathability, Visibility, and Protection, blending both brands’ design philosophies into one unified concept. Also, The North Face collaboration is just around the corner, and we spotted upcoming New Balance shoes on the feet of Tom Daly, co-founder of District Vision, rocking a barefoot look with an archival style.

Check out the slides in the gallery and see more detailed shots of their Titanium lenses through our recent MACROSHOTS series via the button below:

Another impressive collection from one of our favorite brands, GR10K continues to captivate with its ability to balance the rawness of violence with the purity of creativity. For the brand, one of the key aspects of their designs is the story or message behind each piece. For example, a parka inspired by the silhouette of an Italian police uniform, or a fictional artist whose work appears on the new long sleeves — each element holds meaning. It's a fusion of utilitarian design with modern art and expression, all infused with a punk attitude. And if you look closely, there's even more to uncover.

Drawing inspiration from collective synergies, they’ve integrated elements from team sports, like tug-of-war, into their designs — evident in their grip-focused new collaboration shoe with Salomon. Artistic movements such as Der Blaue Reiter, led by Wassily Kandinsky and Franz Marc, also influence the collection, reflected in new graphics and design elements. These painters, known for wearing functional clothing and workwear, inspire GR10K’s use of anti-abrasion materials, reflective piping, water-based color splashes on gloves, and unique stitching techniques on soles. Beyond the Salomon collaboration, GR10K has expanded its footwear selection with new silhouettes, including a raw, deconstructed take on derby-postman boots, reinvented in their signature utilitarian style.

OnlyPants: GR10K trousers (slides 8-9) stay true to their workwear roots, focusing on simplicity and durability. Featuring square back pockets and distinctive front pockets, all crafted in dense fabric, these pants maintain a classic straight cut, ensuring both functionality and performance without the need for advanced technology. Simply solid and built to last.

Check out the slides in the gallery and learn more about the brand via our recent interview in printed TECHUNTER 08 via the button below:

One more trophy of this week for us is Flower Mountain’s latest collection, hailing from Japan, which draws inspiration from the natural cycle and highlights a strong commitment to using natural materials. Many of the shoes in their performance line feature waterproof uppers with resonant colors and Vibram soles with enhanced durability, while the triangle grip ensures superior functionality. The collection also includes a collaboration with Canadian brand Raised by Wolves, adding a rugged edge to its design.

Their distinctive combination of Japanese craftsmanship and technical trail design offers a playful aesthetic, yet should perform well – as we can see the quality from the first look.

Feels Agency once again opened the doors to their showroom, showcasing a selection of brands with a strong technical approach.

Danish outerwear brand Parel and Japanese label Poliquant both presented easy-to-wear functional designs expanding their lines with lots of new designs and silhouettes.

Sealson continued to impress with their crossbody bags made from durable Ecopak™ fabric and backpacks crafted from even stronger dyed Ultraweave™. They also teamed up with Italy’s Rayon Vert to create a line of bags and accessories featuring ripstop weaving, openwork pockets, and bold graphics.

Manchester-based brand Gander made a strong statement with another collection that blends local cultural heritage with contemporary designs and unique fabrics.

The showroom itself was a standout, decorated with bold references to automobile culture, racing, and analog devices – signature style of the Dutch agency.

Brooks, originally founded in 1914 as a ballet shoe brand, and then transformed into a running one, made its first Parisian appearance this season, showcasing its lifestyle collection while teasing upcoming developments in their running range. The showroom featured a rich archive that highlighted the brand’s legacy, with rare prints, catalogues, posters, and books that traced their history and evolution over the decades.

Brooks was a true innovator in the footwear world, being the first to introduce GORE-TEX technology in their running shoes and pioneering the use of gel technology in soles — an innovation similar to Nike's Air, but with gel for cushioning. In 2004, they also launched their first trail running shoes with Scott Jurek, which became iconic after Scott wore them during his sixth consecutive victory at the Western States 100-mile race.

To cap off the exciting showcase, Brooks brought Jeff Staple to Paris to unveil their latest collaboration based on the lifestyle Adrenaline GTS4. We’re also looking forward to seeing what’s next, as the brand offered us a quick glimpse of new developments set to make waves in the near future. Stay tuned!

We were thrilled to finally meet Reigning Champ in person after being longtime fans of their work. The brand, known for its cozy silhouettes crafted from midweight terry cotton, has made a mark in the world of athleisure over the years with the Canadian approach: "Respect The Details. Master Simplicity". For their Fall-Winter 2025 collection, Reigning Champ goes beyond their signature styles, showcasing a blend of classic designs with sports inspiration and technical innovations.

A standout piece in their collection is a jacket created in partnership with GORE-TEX, featuring the new ePE membrane for a PFAS-free waterproof finish. This marks an exciting new chapter for the brand in the world of performance outerwear.

In addition to their stunning AW25 lineup, Reigning Champ teased upcoming collaborations, including PUMA collection, G.H. BASS loafers, and the launch of their first-ever printed magazine, The Intermission.

It’s an exciting time for the brand, and we can’t wait to see what’s next!

After a tumultuous end to 2023, marked by the sale of a majority stake in 1017 ALYX 9SM from Matthew Williams and Luca Benini (owner of Slam Jam) to a Hong Kong investor, the brand is entering 2025 with a fresh, renewed energy. The latest collection presents a surprising yet promising new direction for Alyx, as it embraces a more youthful vibe, with street artist Chito’s graphics featuring dark skulls inspired by the Terminator universe.

The brand also incorporates technical fabrics, including GORE-TEX, distressed cotton, and their signature metallic cobra buckles, blending performance with striking aesthetics. Looking ahead, an exciting lineup of collaborations is on the way with urban icons & freshmans like XLIM, Dr. Martens, Bape, Slawn, and Hysteric Glamour. Music continues to be at the heart of Alyx, with a special show coming to Apple Music featuring appearances from Benji B and Skepta.

The future looks bright for this iconic brand as it evolves and pushes new boundaries.